Most, but not all. Just like some people dislike strangers touching them, so do animals. Many pets are also a bit wary the first time they receive a massage; it is a different feeling from just being petted, and they are a bit unsure of what’s going on. But after the first session, most look forward to it. Cats can be tricky to massage, the ones that really enjoy it are usually the very cuddly ones, or older cats with arthritis and other types of joint pain.